All about Wildcraft:

Wildcraft is one of India’s leading outdoor clothing and equipment company with a vast offline presence. The company is headquartered in Bangalore and employs 2000+ skilled manpower.

The company’s products are sold in over 130 exclusive stores and 2,500 multi-branded stores in India with plans to open 40-50 exclusive stores every year. Wildcraft also sells its products online on various marketplaces like Myntra, Jabong, and Flipkart along with its own eCommerce website.

The retailer partnered with Vinculum to scale up their online operations and provide an Omnichannel experience to their customers.

Key Challenges:

Established in the late 1990s, Wildcraft was born out of a need to create reliable and great quality outdoor gear and equipment in India.

The outdoor gear and equipment industry in India was rather unorganized when Wildcraft was created. In the recent years, India has seen a massive growth in appetite for outdoors and adventure.

With this growth, their challenges were

• Automation of business processes to enable an efficient and seamless fulfillment cycle of online orders and manage their inventory efficiently.
• A robust IT solution to help them make an O2O transformation. This could be achieved via a solution encompassing a real-time view of inventory across channels, multi-channel order management, and fulfillment.

The inventory information was maintained in silos. This often meant that there was no common inventory pool information available leading to miscommunication and high turnaround times.

What they needed at this time was a solution that could help them manage their operations, making them more efficient and streamlined.

The Vinculum Solution:

We worked with Wildcraft to help them transform their business. We implemented our O2O suite, consisting of order management solution with integrations to marketplaces, web store, and ERP.

This one-stop solution enabled automated fulfillment of orders from marketplaces and web store. This allowed them to

• Grow and fulfill orders faster and most cost effectively.
• Reduce manual dependency, leading to better inventory management
• Scale up their online operations.
• Arranging inventory batches, leading to better inventory management.

Our implementation of our O2O suite meant that they could save on costs and resources, reduce manual processes and improve their order and inventory management.

What lies ahead?

Wildcraft is now looking to expand on a global scale, and scale up its business.

The Bangalore-based firm is looking to have 500 exclusive brand stores (EBOs) in India by 2020, up from 140 at present and double the number of points of sales to up to 8,000.

They plan to enhance their presence in the Middle East, South East Asia and in neighboring countries like Sri Lanka and Nepal.

Read the complete story of how we helped Wildcraft here.

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